Information on the marketing subsidiary
KARL STORZ Endoscopia is a wholly owned subsidiary of KARL STORZ. Established in 2002 and based in Havana, Cuba, this subsidiary was established to meet the steadily increasing needs in local service as well as marketing and sales support of this island nation, where the KARL STORZ brand had already achieved a good market position.
In recent years, further marketing tasks have been added to the subsidiary’s original purpose of offering services on the entire island. These include engaging in sales promotion, offering training, and facilitating purchases by the Cuban government.